Tech Salescraft
Welcome to Tech Salescraft, hosted by James Hounslow, CEO at North Starr. Driven to deliver and showcase excellence, the team at North Starr are ecstatic to be bringing you industry experts from across the technology sales world. Tech Salescraft hosts exclusive insights from leaders across the community. Whether it be exploring success journeys, culture and innovation, or challenges in an ever-changing landscape, this series will bring you the voices and opinions from some of the most exceptional minds in the industry.
Episodes
152 episodes
From Concept to Company: Crafting Your Entrepreneurial Path | Matt Cooley and Ashar Rizqi, Founders at Bounti.ai
We’re excited to announce the release of our latest episode of Tech Salescraft. In this episode James sits down with the founders of Bounti.ai, Matt and Ashar, who are here to tell their story of entrepreneurship.In this episode, we exp...
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1:15:05
Sales: The Key to Driving Growth | Ken Pouliot, Experienced Sales Professional
Ken Pouliot on Leading Sales Teams Through Growth and Acquisitions!We’re excited to release the latest episode of Tech Salescraft with our host, James Hounslow, featuring the incredible Ken Pouliot! In this episode, Ken shares his 30-ye...
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40:45
From Sales to CEO: Tackling Cybersecurity | David Brown, CEO at CounterCraft
From sales rep to CEO—what does it take to lead in the high-stakes world of cybersecurity?In the latest episode of Tech Salescraft, James is joined by David Brown, CEO of CounterCraft, to discuss his journey from sales to CEO and the les...
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59:49
Unlocking Growth Strategies for Startups and Early-Stage Investments | Karel Tusek, Managing Partner at Tachles VC
Our latest Tech Salescraft episode is live! In this episode James dives deep into the world of venture capital and early-stage startup growth strategies with Karel Tusek, Managing Director at Tachles VC.Wondering wh...
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53:20
From Corporate Exec to Start-up Success | Udi Cohen, CEO and Co-Founder at Vendict
New Podcast Episode Alert! Ever wondered what it takes to transition from a corporate exec to a successful startup founder? Tune in to this week's episode of TechSalesCraft as James sits down with Udi Cohen, co-founder of Vendict, t...
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42:12
Mastering AI Sales Leadership | Jim Wilson, VP of Sales at NeuReality
"If I can make my customers successful, then I will be successful." Coming soon on the next episode of Tech Salescraft James had the pleasure of speaking with (Jim) James Wilson, a seasoned sales leader with an impressive trac...
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44:55
Engineering Success in Sales | Roy Fridman, CEO & CRO of C2A Security
In this episode of Tech Salescraft, Roy Fridman, CEO & CRO of C2A Security, shares his unique journey from engineer to CEO. Roy reflects on how his technical background in engineering has profoundly shaped his success in sales ...
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41:41
Building Cybersecurity Success | Idan Cohen, Co-Founder and CEO of Reflectiz
What's the secret to making the cybersecurity leap?In this episode, James sits down with Idan Cohen, Co-Founder and CEO of Reflectiz, to explore his impressive journey from cybersecurity roles in the Israeli military to leading his own s...
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52:12
Rethinking Sales Leadership | Melanie Abt, VP of Sales EMEA at Aquant
In this episode, host James Hounslow welcomes Melanie Abt, VP of Sales EMEA at Aquant, to discuss her career transition from large organisations to the fast-paced environment of AI startups. Melanie talks about her background in en...
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44:02
Lawyer Turned Privacy Pro | Samuel Solberg, Co-Founder & CEO at hoggo
Join us next Tuesday as James Hounslow sits down with Samuel Solberg, Co-Founder & CEO at hoggo and delves into his fascinating journey from corporate law to privacy consultancy, leading to the founding of hoggo.Sam discusses the cri...
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44:15
Leading Through Uncertainty | Daniel Shechter, Co-Founder & CEO of Miggo Security
Joining James on today’s episode of Tech Salescraft is Daniel Shechter, Co-Founder & CEO of Miggo Security.In this episode, Daniel explores his journey from elite military intelligence to founding Miggo Security. He shares his exper...
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33:44
Inside the Mind of an Entrepreneur | Peter Fishman, Co-Founder & CEO of Mozart Data
Joining James on today’s episode of Tech Salescraft is Peter Fishman, Co-Founder & CEO of Mozart Data.In this episode, Peter shares his journey from a failed academic to a data-centric role in tech companies. He elaborates on the pr...
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47:23
Transforming Startups with Tenacity | Miriam Shtilman Lavsovski, Partner at Tal Ventures
Joining James on today’s episode of Tech Salescraft is Miriam Shtilman Lavsovski, Partner at Tal Ventures.In this episode, Miriam recounts the highs and lows of scaling her company, emphasising the importance of customer under...
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33:36
The Real Cost of Sale | Gary West, A Seasoned Sales Leader
Joining James on today’s episode of Tech Salescraft is Gary West, a seasoned sales leader with a remarkable 40-year career in building successful sales teams and navigating challenging markets.In this episode, Gary reveals his...
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32:53
Building Tech Companies Across Cultures | Tech Salescraft with Lior Arbel, CEO of Elemendar
Joining James on today’s episode of Tech Salescraft is Lior Arbel, CEO of Elemendar.In this episode, Lior shares his extensive journey in the cybersecurity industry, highlighting his transition from working with major tech com...
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33:16
Empowering Teams for Maximum Impact | Tech Salescraft with Yoav Susz, General Manager of US at Atera
Joining James on today’s episode of Tech Salescraft is Yoav Susz, General Manager of US at Atera.In this episode, Yoav shares his journey from his early life in Israel, moving to London, and eventually making his mark in the t...
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58:37
Turning Challenges into Triumphs | Tech Salescraft with Maya Gershon, a Revenue Executive
Joining James on today’s episode of Tech Salescraft is Maya Gershon, a Revenue Executive.In this episode, Maya dives into her entrepreneurial journey, from launching her business to navigating the tech industry. She shares insights on t...
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58:26
Dream Big, Execute Bigger | Tech Salescraft with Dror Kashti, Co-Founder & CEO of Sweet Security
Joining James on today’s episode of Tech Salescraft is Dror Kashti, Co-Founder and CEO of Sweet Security.In this episode, Dror delves into his transition from military service to entrepreneurship, highlighting the challenges a...
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39:53
The Critical Role of Curiosity | Tech Salescraft with Shane Moore, VP of Sales at Kovrr
Joining James on today’s episode of Tech Salescraft is Shane Moore, VP of Sales at Kovrr.In this episode, Shane explores how his technical background has informed his sales strategies and leadership, enhancing product understa...
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43:53
Investing in Change: How VC Shapes Urban Futures | Tech Salescraft with Nate Meir, Partner at StageOne Ventures
Joining James on today’s episode of Tech Salescraft is Nate Meir, Partner at StageOne Ventures. In this episode, we explore Nate’s transformational journey from a local project manager to a thought leader in the field o...
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42:45
Strategic Lessons from a CRO | Tech Salescraft with Itai Karelic, CRO at vHive
Joining James on today’s episode of Tech Salescraft is Itai Karelic, CRO at vHive.In this episode, we gain insight into Itai's strategic decisions in overcoming challenges faced by startups, such as choosing the right market and adaptin...
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45:05
The Hard Truths of Entrepreneurship and How to Survive Them | Tech Salescraft with Aki Eldar, Co-Founder & CEO of Mirato
Joining James on today’s episode of Tech Salescraft is Aki Eldar, Co-Founder & CEO of Mirato.In this episode, Aki delves into the origins and operations of his current venture, which aims to revolutionise the TPRM landscap...
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59:40
Engineering the Future with Robotics | Tech Salescraft with Amir Bousani, the Co-Founder and CEO of RGo Robotics
Joining James on today’s episode of Tech Salescraft is Amir Bousani, the Co-Founder and CEO of RGo Robotics.In this episode, Amir shares his background in computer engineering and his pivotal role at Intel before embracing the challenge ...
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34:56
Mastering Market Fit: Sales Insights from a Startup Journey | Tech Salescraft with Ran Ohayon, CRO & Co-Founder of WIB.COM
In this episode of Tech Salescraft, host James welcomes Ran Ohayon, the CRO & Co-Founder of WIB.COM, to delve into the journey of scaling a startup.Ran shares invaluable insights from his extensive experience in the cyber and fintec...
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29:29