
Tech Salescraft
Welcome to Tech Salescraft, hosted by James Hounslow, CEO at North Starr. Driven to deliver and showcase excellence, the team at North Starr are ecstatic to be bringing you industry experts from across the technology sales world. Tech Salescraft hosts exclusive insights from leaders across the community. Whether it be exploring success journeys, culture and innovation, or challenges in an ever-changing landscape, this series will bring you the voices and opinions from some of the most exceptional minds in the industry.
Podcasting since 2020 • 165 episodes
Tech Salescraft
Latest Episodes
Building a Brand Through the Power of Narrative | Nir Zavaro, Chief Reality Officer at Zavaroness
Building a Brand Through the Power of NarrativeStorytelling isn't just an art—it's a sales superpower. In this episode, Nir Zavaro, Chief Reality Officer at Zavaroness, joins James to explore how businesses can harness the ...
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1:07:25

Balancing Risk and Reward in Pre-Seed Deals | by Ignacio De Diego, Associate at Cardumen Capital
What Does It Take to Spot and Back the Next Big Tech Startup? The latest episode of Tech Salescraft is now live! Host James Hounslow is joined by Ignacio De Diego, Associate at Cardumen Capital, for an in-depth conversation on vent...
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58:19

Turning Investment into Sustainable Growth | Anna Leizerovici, Principal, Head of Business Development and Value Creation at Mobilion Ventures
What Does It Really Take to Turn a Startup Into a Success Story? On the latest episode of Tech Salescraft, James Hounslow sits down with Anna Leizerovici, Principal, Head of Business Development and V...
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36:23

A Startup Journey Fuelled by Resilience | Roi Cohen, CEO & Co-Founder at Vicarius
In this episode of Tech Salescraft, host James Hounslow sits down with Roi Cohen, CEO & Co-Founder at Vicarius, to explore the unconventional path from technical founder to sales leader and, ultimately, CEO.Roi shares how he transit...
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53:57

Inside the Mind of a Cybersecurity Leader | Paz Shwartz, CEO & Co-Founder of Persist Security
Is Your Cybersecurity Strategy Ready for the Next Big Threat? In this episode of Tech Salescraft, host James Hounslow is joined by Paz Shwartz, CEO and Co-Founder of Persist Security, to uncover the realities of building a cybe...
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41:04
