Tech Salescraft
Welcome to Tech Salescraft, hosted by James Hounslow, CEO at North Starr. Driven to deliver and showcase excellence, the team at North Starr are ecstatic to be bringing you industry experts from across the technology sales world. Tech Salescraft hosts exclusive insights from leaders across the community. Whether it be exploring success journeys, culture and innovation, or challenges in an ever-changing landscape, this series will bring you the voices and opinions from some of the most exceptional minds in the industry.
Episodes
145 episodes since 2020
Building Cybersecurity Success | Idan Cohen, Co-Founder and CEO of Reflectiz
What's the secret to making the cybersecurity leap?In this episode, James sits down with Idan Cohen, Co-Founder and CEO of Reflectiz, to explore his impressive journey from cybersecurity roles in the Israeli military to leading his own s...
September 17, 2024
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52:12
Rethinking Sales Leadership | Melanie Abt, VP of Sales EMEA at Aquant
In this episode, host James Hounslow welcomes Melanie Abt, VP of Sales EMEA at Aquant, to discuss her career transition from large organisations to the fast-paced environment of AI startups. Melanie talks about her background in en...
September 10, 2024
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44:02
Lawyer Turned Privacy Pro | Samuel Solberg, Co-Founder & CEO at hoggo
Join us next Tuesday as James Hounslow sits down with Samuel Solberg, Co-Founder & CEO at hoggo and delves into his fascinating journey from corporate law to privacy consultancy, leading to the founding of hoggo.Sam discusses the cri...
July 23, 2024
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44:15
Leading Through Uncertainty | Daniel Shechter, Co-Founder & CEO of Miggo Security
Joining James on today’s episode of Tech Salescraft is Daniel Shechter, Co-Founder & CEO of Miggo Security.In this episode, Daniel explores his journey from elite military intelligence to founding Miggo Security. He shares his exper...
July 16, 2024
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33:44
Inside the Mind of an Entrepreneur | Peter Fishman, Co-Founder & CEO of Mozart Data
Joining James on today’s episode of Tech Salescraft is Peter Fishman, Co-Founder & CEO of Mozart Data.In this episode, Peter shares his journey from a failed academic to a data-centric role in tech companies. He elaborates on the pr...
July 09, 2024
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47:23
Transforming Startups with Tenacity | Miriam Shtilman Lavsovski, Partner at Tal Ventures
Joining James on today’s episode of Tech Salescraft is Miriam Shtilman Lavsovski, Partner at Tal Ventures.In this episode, Miriam recounts the highs and lows of scaling her company, emphasising the importance of customer under...
July 02, 2024
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33:36
The Real Cost of Sale | Gary West, A Seasoned Sales Leader
Joining James on today’s episode of Tech Salescraft is Gary West, a seasoned sales leader with a remarkable 40-year career in building successful sales teams and navigating challenging markets.In this episode, Gary reveals his...
June 25, 2024
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32:53
Building Tech Companies Across Cultures | Tech Salescraft with Lior Arbel, CEO of Elemendar
Joining James on today’s episode of Tech Salescraft is Lior Arbel, CEO of Elemendar.In this episode, Lior shares his extensive journey in the cybersecurity industry, highlighting his transition from working with major tech com...
June 18, 2024
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33:16
Empowering Teams for Maximum Impact | Tech Salescraft with Yoav Susz, General Manager of US at Atera
Joining James on today’s episode of Tech Salescraft is Yoav Susz, General Manager of US at Atera.In this episode, Yoav shares his journey from his early life in Israel, moving to London, and eventually making his mark in the t...
June 11, 2024
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58:37
Turning Challenges into Triumphs | Tech Salescraft with Maya Gershon, a Revenue Executive
Joining James on today’s episode of Tech Salescraft is Maya Gershon, a Revenue Executive.In this episode, Maya dives into her entrepreneurial journey, from launching her business to navigating the tech industry. She shares insights on t...
June 04, 2024
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58:26
Dream Big, Execute Bigger | Tech Salescraft with Dror Kashti, Co-Founder & CEO of Sweet Security
Joining James on today’s episode of Tech Salescraft is Dror Kashti, Co-Founder and CEO of Sweet Security.In this episode, Dror delves into his transition from military service to entrepreneurship, highlighting the challenges a...
May 28, 2024
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39:53
The Critical Role of Curiosity | Tech Salescraft with Shane Moore, VP of Sales at Kovrr
Joining James on today’s episode of Tech Salescraft is Shane Moore, VP of Sales at Kovrr.In this episode, Shane explores how his technical background has informed his sales strategies and leadership, enhancing product understa...
May 21, 2024
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43:53
Investing in Change: How VC Shapes Urban Futures | Tech Salescraft with Nate Meir, Partner at StageOne Ventures
Joining James on today’s episode of Tech Salescraft is Nate Meir, Partner at StageOne Ventures. In this episode, we explore Nate’s transformational journey from a local project manager to a thought leader in the field o...
May 14, 2024
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42:45
Strategic Lessons from a CRO | Tech Salescraft with Itai Karelic, CRO at vHive
Joining James on today’s episode of Tech Salescraft is Itai Karelic, CRO at vHive.In this episode, we gain insight into Itai's strategic decisions in overcoming challenges faced by startups, such as choosing the right market and adaptin...
May 07, 2024
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45:05
The Hard Truths of Entrepreneurship and How to Survive Them | Tech Salescraft with Aki Eldar, Co-Founder & CEO of Mirato
Joining James on today’s episode of Tech Salescraft is Aki Eldar, Co-Founder & CEO of Mirato.In this episode, Aki delves into the origins and operations of his current venture, which aims to revolutionise the TPRM landscap...
April 30, 2024
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59:40
Engineering the Future with Robotics | Tech Salescraft with Amir Bousani, the Co-Founder and CEO of RGo Robotics
Joining James on today’s episode of Tech Salescraft is Amir Bousani, the Co-Founder and CEO of RGo Robotics.In this episode, Amir shares his background in computer engineering and his pivotal role at Intel before embracing the challenge ...
April 23, 2024
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34:56
Mastering Market Fit: Sales Insights from a Startup Journey | Tech Salescraft with Ran Ohayon, CRO & Co-Founder of WIB.COM
In this episode of Tech Salescraft, host James welcomes Ran Ohayon, the CRO & Co-Founder of WIB.COM, to delve into the journey of scaling a startup.Ran shares invaluable insights from his extensive experience in the cyber and fintec...
April 16, 2024
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29:29
Tech Salescraft: The VC Specials, Ep 2 | Boaz Albaranes
We are thrilled to share the first instalment of our VC Special series, where our usual host, James Hounslow, becomes interviewee as Boaz Albaranes, Managing Partner at Mindset Ventures, poses all the important questions.
April 09, 2024
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30:35
Tech Salescraft: The VC Specials, Ep 1 | Daniel Frankenstein, Partner at Joule Ventures
Welcome to the first episode of our VC Special series, where our usual host, James Hounslow, becomes interviewee as Daniel Frankenstein, Partner at Joule Ventures, poses all the important questions. This episode focuses on the d...
April 02, 2024
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41:56
From First Sale to Big Success | Tech Salescraft with Shane Cough, SaaS Revenue Leader
Joining James on today’s episode of Tech Salescraft is Shane Cough, SaaS Revenue Leader.In this episode, Shane delves into his entrepreneurial journey from founding a startup to navigating the tech landscapes. He shares insights into th...
March 26, 2024
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39:46
The Engineer-to-CEO Mindset | Tech Salescraft w/ Roee Kriger at Metis
Today on Tech Salescraft, James Hounslow is joined by Roee Kriger, Co-Founder & CEO of Metis. 🎙 In this episode, James learns form Roee how you can transition from engineering to the lofty heights of the C-Suite level, wh...
March 19, 2024
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17:41
The Privilege of Starting Up | Tech Salescraft w/ Dotan Bar Noy at Delinea
Today on Tech Salescraft, James Hounslow is joined by Dotan Bar Noy, SVP of Technology at Delinea. In this episode, Dotan extols the idea of viewing founding start-ups as a privilege, which completely reframes how founders should g...
March 12, 2024
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49:08
Unlocking True Revenue Growth | Tech Salescraft w/ Paul Self at MultiplyGTM
Today on Tech Salescraft, James Hounslow is joined by Paul Self, Founder & CEO at MultiplyGTM.In this episode, Paul speaks to some of the challenges tech companies face, and gives advice to founders, on how to weather the ...
March 05, 2024
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34:20
Igniting Innovation at Flashpoint | Tech Salescraft w/ Oz Hassine at Flashpoint
Today on Tech Salescraft, James Hounslow is joined by Oz Hassine, VC at Flashpoint Venture Capital. In this episode, Oz gives viewers some essential advice, particularly for early-stage founders looking to acquire funding in a post-...
February 27, 2024
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37:23
The Remote Working Renaissance | Tech Salescraft w/ Michael Underwood at Fusion
Today on Tech Salescraft, James Hounslow is joined by Michael Underwood, SVP Banking & Financial Services at Fusion.In this episode, Michael reveals how he’s made a success of working remotely for almost a quarter of a century, and h...
February 20, 2024
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30:56