Tech Salescraft
Welcome to Tech Salescraft, hosted by James Hounslow, CEO at North Starr. Driven to deliver and showcase excellence, the team at North Starr are ecstatic to be bringing you industry experts from across the technology sales world. Tech Salescraft hosts exclusive insights from leaders across the community. Whether it be exploring success journeys, culture and innovation, or challenges in an ever-changing landscape, this series will bring you the voices and opinions from some of the most exceptional minds in the industry.
Episodes
148 episodes
From Corporate Exec to Start-up Success | Udi Cohen, CEO and Co-Founder at Vendict
New Podcast Episode Alert! Ever wondered what it takes to transition from a corporate exec to a successful startup founder? Tune in to this week's episode of TechSalesCraft as James sits down with Udi Cohen, co-founder of Vendict, t...
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42:12
Mastering AI Sales Leadership | Jim Wilson, VP of Sales at NeuReality
"If I can make my customers successful, then I will be successful." Coming soon on the next episode of Tech Salescraft James had the pleasure of speaking with (Jim) James Wilson, a seasoned sales leader with an impressive trac...
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44:55
Engineering Success in Sales | Roy Fridman, CEO & CRO of C2A Security
In this episode of Tech Salescraft, Roy Fridman, CEO & CRO of C2A Security, shares his unique journey from engineer to CEO. Roy reflects on how his technical background in engineering has profoundly shaped his success in sales ...
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41:41
Building Cybersecurity Success | Idan Cohen, Co-Founder and CEO of Reflectiz
What's the secret to making the cybersecurity leap?In this episode, James sits down with Idan Cohen, Co-Founder and CEO of Reflectiz, to explore his impressive journey from cybersecurity roles in the Israeli military to leading his own s...
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52:12
Rethinking Sales Leadership | Melanie Abt, VP of Sales EMEA at Aquant
In this episode, host James Hounslow welcomes Melanie Abt, VP of Sales EMEA at Aquant, to discuss her career transition from large organisations to the fast-paced environment of AI startups. Melanie talks about her background in en...
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44:02
Lawyer Turned Privacy Pro | Samuel Solberg, Co-Founder & CEO at hoggo
Join us next Tuesday as James Hounslow sits down with Samuel Solberg, Co-Founder & CEO at hoggo and delves into his fascinating journey from corporate law to privacy consultancy, leading to the founding of hoggo.Sam discusses the cri...
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44:15
Leading Through Uncertainty | Daniel Shechter, Co-Founder & CEO of Miggo Security
Joining James on today’s episode of Tech Salescraft is Daniel Shechter, Co-Founder & CEO of Miggo Security.In this episode, Daniel explores his journey from elite military intelligence to founding Miggo Security. He shares his exper...
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33:44
Inside the Mind of an Entrepreneur | Peter Fishman, Co-Founder & CEO of Mozart Data
Joining James on today’s episode of Tech Salescraft is Peter Fishman, Co-Founder & CEO of Mozart Data.In this episode, Peter shares his journey from a failed academic to a data-centric role in tech companies. He elaborates on the pr...
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47:23
Transforming Startups with Tenacity | Miriam Shtilman Lavsovski, Partner at Tal Ventures
Joining James on today’s episode of Tech Salescraft is Miriam Shtilman Lavsovski, Partner at Tal Ventures.In this episode, Miriam recounts the highs and lows of scaling her company, emphasising the importance of customer under...
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33:36
The Real Cost of Sale | Gary West, A Seasoned Sales Leader
Joining James on today’s episode of Tech Salescraft is Gary West, a seasoned sales leader with a remarkable 40-year career in building successful sales teams and navigating challenging markets.In this episode, Gary reveals his...
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32:53
Building Tech Companies Across Cultures | Tech Salescraft with Lior Arbel, CEO of Elemendar
Joining James on today’s episode of Tech Salescraft is Lior Arbel, CEO of Elemendar.In this episode, Lior shares his extensive journey in the cybersecurity industry, highlighting his transition from working with major tech com...
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33:16
Empowering Teams for Maximum Impact | Tech Salescraft with Yoav Susz, General Manager of US at Atera
Joining James on today’s episode of Tech Salescraft is Yoav Susz, General Manager of US at Atera.In this episode, Yoav shares his journey from his early life in Israel, moving to London, and eventually making his mark in the t...
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58:37
Turning Challenges into Triumphs | Tech Salescraft with Maya Gershon, a Revenue Executive
Joining James on today’s episode of Tech Salescraft is Maya Gershon, a Revenue Executive.In this episode, Maya dives into her entrepreneurial journey, from launching her business to navigating the tech industry. She shares insights on t...
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58:26
Dream Big, Execute Bigger | Tech Salescraft with Dror Kashti, Co-Founder & CEO of Sweet Security
Joining James on today’s episode of Tech Salescraft is Dror Kashti, Co-Founder and CEO of Sweet Security.In this episode, Dror delves into his transition from military service to entrepreneurship, highlighting the challenges a...
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39:53
The Critical Role of Curiosity | Tech Salescraft with Shane Moore, VP of Sales at Kovrr
Joining James on today’s episode of Tech Salescraft is Shane Moore, VP of Sales at Kovrr.In this episode, Shane explores how his technical background has informed his sales strategies and leadership, enhancing product understa...
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43:53
Investing in Change: How VC Shapes Urban Futures | Tech Salescraft with Nate Meir, Partner at StageOne Ventures
Joining James on today’s episode of Tech Salescraft is Nate Meir, Partner at StageOne Ventures. In this episode, we explore Nate’s transformational journey from a local project manager to a thought leader in the field o...
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42:45
Strategic Lessons from a CRO | Tech Salescraft with Itai Karelic, CRO at vHive
Joining James on today’s episode of Tech Salescraft is Itai Karelic, CRO at vHive.In this episode, we gain insight into Itai's strategic decisions in overcoming challenges faced by startups, such as choosing the right market and adaptin...
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45:05
The Hard Truths of Entrepreneurship and How to Survive Them | Tech Salescraft with Aki Eldar, Co-Founder & CEO of Mirato
Joining James on today’s episode of Tech Salescraft is Aki Eldar, Co-Founder & CEO of Mirato.In this episode, Aki delves into the origins and operations of his current venture, which aims to revolutionise the TPRM landscap...
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59:40
Engineering the Future with Robotics | Tech Salescraft with Amir Bousani, the Co-Founder and CEO of RGo Robotics
Joining James on today’s episode of Tech Salescraft is Amir Bousani, the Co-Founder and CEO of RGo Robotics.In this episode, Amir shares his background in computer engineering and his pivotal role at Intel before embracing the challenge ...
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34:56
Mastering Market Fit: Sales Insights from a Startup Journey | Tech Salescraft with Ran Ohayon, CRO & Co-Founder of WIB.COM
In this episode of Tech Salescraft, host James welcomes Ran Ohayon, the CRO & Co-Founder of WIB.COM, to delve into the journey of scaling a startup.Ran shares invaluable insights from his extensive experience in the cyber and fintec...
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29:29
Tech Salescraft: The VC Specials, Ep 2 | Boaz Albaranes
We are thrilled to share the first instalment of our VC Special series, where our usual host, James Hounslow, becomes interviewee as Boaz Albaranes, Managing Partner at Mindset Ventures, poses all the important questions.
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30:35
Tech Salescraft: The VC Specials, Ep 1 | Daniel Frankenstein, Partner at Joule Ventures
Welcome to the first episode of our VC Special series, where our usual host, James Hounslow, becomes interviewee as Daniel Frankenstein, Partner at Joule Ventures, poses all the important questions. This episode focuses on the d...
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41:56
From First Sale to Big Success | Tech Salescraft with Shane Cough, SaaS Revenue Leader
Joining James on today’s episode of Tech Salescraft is Shane Cough, SaaS Revenue Leader.In this episode, Shane delves into his entrepreneurial journey from founding a startup to navigating the tech landscapes. He shares insights into th...
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39:46
The Engineer-to-CEO Mindset | Tech Salescraft w/ Roee Kriger at Metis
Today on Tech Salescraft, James Hounslow is joined by Roee Kriger, Co-Founder & CEO of Metis. 🎙 In this episode, James learns form Roee how you can transition from engineering to the lofty heights of the C-Suite level, wh...
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17:41
The Privilege of Starting Up | Tech Salescraft w/ Dotan Bar Noy at Delinea
Today on Tech Salescraft, James Hounslow is joined by Dotan Bar Noy, SVP of Technology at Delinea. In this episode, Dotan extols the idea of viewing founding start-ups as a privilege, which completely reframes how founders should g...
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49:08