Tech Salescraft
Welcome to Tech Salescraft, hosted by James Hounslow, CEO at North Starr. Driven to deliver and showcase excellence, the team at North Starr are ecstatic to be bringing you industry experts from across the technology sales world. Tech Salescraft hosts exclusive insights from leaders across the community. Whether it be exploring success journeys, culture and innovation, or challenges in an ever-changing landscape, this series will bring you the voices and opinions from some of the most exceptional minds in the industry.
Tech Salescraft
Building a Brand Through the Power of Narrative | Nir Zavaro, Chief Reality Officer at Zavaroness
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North Starr
Building a Brand Through the Power of Narrative
Storytelling isn't just an art—it's a sales superpower. In this episode, Nir Zavaro, Chief Reality Officer at Zavaroness, joins James to explore how businesses can harness the power of storytelling to drive sales, craft compelling pitches, and build unforgettable brands.
- Why do most businesses get branding wrong?
- How can storytelling impact buying decisions?
- The secrets to crafting a pitch that actually converts.
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.