Tech Salescraft

Welcome to Tech Salescraft, hosted by James Hounslow, CEO at North Starr. Driven to deliver and showcase excellence, the team at North Starr are ecstatic to be bringing you industry experts from across the technology sales world. Tech Salescraft hosts exclusive insights from leaders across the community. Whether it be exploring success journeys, culture and innovation, or challenges in an ever-changing landscape, this series will bring you the voices and opinions from some of the most exceptional minds in the industry.

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Tech Salescraft

Balancing Risk and Reward in Pre-Seed Deals | by Ignacio De Diego, Associate at Cardumen Capital

March 11, 2025 • North Starr

What Does It Take to Spot and Back the Next Big Tech Startup?

The latest episode of Tech Salescraft is now live! Host James Hounslow is joined by Ignacio De Diego, Associate at Cardumen Capital, for an in-depth conversation on venture capital, pre-seed investments, and what it takes to back game-changing startups.

From spotting high-potential founders to navigating the evolving tech landscape, Ignacio shares expert insights on making smart investment decisions in a competitive market. This is a must-listen for founders, investors, and anyone passionate about the future of deep tech and venture capital.

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.