Tech Salescraft
Welcome to Tech Salescraft, hosted by James Hounslow, CEO at North Starr. Driven to deliver and showcase excellence, the team at North Starr are ecstatic to be bringing you industry experts from across the technology sales world. Tech Salescraft hosts exclusive insights from leaders across the community. Whether it be exploring success journeys, culture and innovation, or challenges in an ever-changing landscape, this series will bring you the voices and opinions from some of the most exceptional minds in the industry.
Tech Salescraft
A Startup Journey Fuelled by Resilience | Roi Cohen, CEO & Co-Founder at Vicarius
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North Starr
In this episode of Tech Salescraft, host James Hounslow sits down with Roi Cohen, CEO & Co-Founder at Vicarius, to explore the unconventional path from technical founder to sales leader and, ultimately, CEO.
Roi shares how he transitioned from hacking code to hacking growth, the challenges of leading sales without prior experience, and the lessons learned in building a startup from scratch.
Key Takeaways:
• Mastering sales as a technical founder
• The importance of early-stage hustle and resilience
• Building the right team and finding product-market fit
Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.