Tech Salescraft

Welcome to Tech Salescraft, hosted by James Hounslow, CEO at North Starr. Driven to deliver and showcase excellence, the team at North Starr are ecstatic to be bringing you industry experts from across the technology sales world. Tech Salescraft hosts exclusive insights from leaders across the community. Whether it be exploring success journeys, culture and innovation, or challenges in an ever-changing landscape, this series will bring you the voices and opinions from some of the most exceptional minds in the industry.

All Episodes

Tech Salescraft

Getting the Most from Sales Advisors | Asya Kotler, Founder and Revenue Enabler at Sales {non} Consultancy

December 03, 2024 • North Starr

What’s the Biggest Blind Spot for Founders in Sales?

Join James in the upcoming episode of Tech Salescraft as he sits down with Asya Kotler, Founder and Revenue Enabler at Sales {non} Consultancy. With years of experience scaling sales from the ground up, Asya shares her insights into overcoming startup sales challenges, building scalable processes, and when founders should rethink their go-to-market strategies.

In this episode, Asya shares, key lessons from taking startups from pre-revenue to $5M ARR, why data-driven selling beats gut instincts every time, the crucial shift founders must make to lead sales effectively and how to overcome the two most common startup sales bottlenecks.

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.