Tech Salescraft

Welcome to Tech Salescraft, hosted by James Hounslow, CEO at North Starr. Driven to deliver and showcase excellence, the team at North Starr are ecstatic to be bringing you industry experts from across the technology sales world. Tech Salescraft hosts exclusive insights from leaders across the community. Whether it be exploring success journeys, culture and innovation, or challenges in an ever-changing landscape, this series will bring you the voices and opinions from some of the most exceptional minds in the industry.

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Tech Salescraft

Tech Salescraft: The VC Specials, Ep 1 | Daniel Frankenstein, Partner at Joule Ventures

April 02, 2024

Welcome to the first episode of our VC Special series, where our usual host, James Hounslow, becomes interviewee as Daniel Frankenstein, Partner at Joule Ventures, poses all the important questions.

This episode focuses on the dynamics of venture investing in sales teams, particularly the timing and strategy behind hiring sales personnel for startups.

The pair delve into the challenges and methods of making critical hires, emphasising the importance of founder involvement in sales even after hiring salespeople, and the impact of sales teams on a company's success. 💡

Thank you to Daniel for embracing the role of host and asking the all-important questions!

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.