Tech Salescraft

Welcome to Tech Salescraft, hosted by James Hounslow, CEO at North Starr. Driven to deliver and showcase excellence, the team at North Starr are ecstatic to be bringing you industry experts from across the technology sales world. Tech Salescraft hosts exclusive insights from leaders across the community. Whether it be exploring success journeys, culture and innovation, or challenges in an ever-changing landscape, this series will bring you the voices and opinions from some of the most exceptional minds in the industry.

All Episodes

Tech Salescraft

VP of Sales vs. CRO: Decoding the Differences | Tech Salescraft with Pete Crosby, Founder of Pete Crosby Revenue

July 11, 2023 • North Starr

Today on Tech Salescraft, James is joined by Pete Crosby, founder of Pete Crosby Revenue.

In this episode, Pete, a four-time Chief Revenue Officer, discusses the challenges of hiring a VP of sales for tech companies. He emphasises the importance of evaluating a candidate’s experience, values match and ability to build a “predictable sales machine.” 💡

The pair also discuss the distinction between a VP of Sales and a Chief Revenue Officer (CRO), noting that a CRO is a strategic player who shapes revenue strategy, while a VP of Sales is a tactical leader focused on building the sales team.

This is a highly insightful episode with lots to unpack and learn from in the world of Tech Sales. 🚀

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.